Areas Opens The Market at Hartsfield-Jackson Atlanta International Airport
“The Market is a beautiful example of how design and architecture can deliver function and convenience.” said Xavier Rabell, CEO of Areas North America. “The concept behind this brand is to offer a respite from the stresses of traveling while ensuring that our guests’ needs are met.”
The 1,794 sqft space was designed to complement the terminal’s overall scheme as well as provide a home-like feel for travelers. Display graphics include simple phrases to evoke emotion as well as visually indicate product placement. For example, instead of a small elevated sign for a display fixture calling out where the toiletries are sold, there is a bold image of a family of four all brushing their teeth with the caption, “Looking for an essential?”
A lot of thought was also put into passage flow. The selling floor was specifically designed to avoid tight spaces. An out of the way nook was created for periodicals and reading materials where travelers tend to congregate so they can find what they need without affecting traffic. Low profile fixtures allow for sight lines throughout the whole store to enable a connection between associates and guests. The Grab & Go area is well placed so that passengers can quickly find what they need, and be on their way to make their flights.
The Market is the perfect addition to Areas’ presence in ATL. The company already manages 16 retail concepts in the airport and 4 in Concourse C.
“The Market is designed to improve guests’ travel experience and to meet global guests’ discerning shopping tastes,” said Oscar Hernandez, Vice President of Airport Operations for Areas. “When our guests told us they wanted variety and quality, we not only listened, we delivered.”