The more Areas can automate through technology the more it can free up resources and generate more sales at a lower operating cost. This will make the company stronger and more resilient over the long term.
So far, the Nsign.tv players have been integrated in all our service plazas and most airports with many more in the works. Having as many brands as possible integrated with our own digital signage platform makes it much easier for us to control and edit content and maintain accuracy.
Nsign.tv is a worldwide awareness communication platform for physical spaces to create memorable experience through content and digital devices like menu boards, totems or kiosks. Major corporations such as Areas, IKEA, Cinepolis, Tous, Dominos Pizza, Unilever, Coca Cola, EA Sports, Pepsico and many others use Nsign.tv as a partner for their day to day communications with customers and employees. Areas USA was Nsign.tv’s first customer in the US.
“As a co-founder and CEO of Nsign.tv, myself and all my teams are very proud and honored to work with all the Areas USA team, marketing, IT and operations in this project of taking the communication to the next level. For us, Areas USA is an example of excellence and commitment to serve every day a unique travel experience to the thousands of customers every day across the county.” Toni Viñals Burés, co-fouder & CEO.
Nsign.tv Brings Major Benefits
One major beneficiary of the platform is the ability to take control of our channels without other parties involved. The platform also allows to us to work on any type of screen or model (LG, Samsung, NEC, etc).
Another benefit is the ability to work with Applets, a dynamic content based in html5. This means we can automatically change pricing or products from any external source (Excel, POS) without modifying creative assets and PDFs.
Finally, we have API oriented technology which means the content can be Smart and adapted based on external inputs like weather, traffic information or product stock.
Even more features will become available in phase 2 of implementation. Instead of a lengthy manual process for things like price changes, the information will be fed from a singular point to Areas’ IT department which sends it directly to the proper POS or throughout the entire system. Also, designing what customers see on the screen will become a more straightforward process and changing menus will be seamless with efficient, accurate results.
“This will ensure a 0% discrepancy between the menu board and the POS,” says Paula Antich, Director of Marketing and Communications. “On the old system, there tends to be a lag between the content change and what is programmed into the POS creating inaccuracies on the menu board prices customers see. Having the two linked will alleviate guest complaints and now we have a powerful tool to customize our menu board designs and improve the guest experience.”