Areas has been awarded the largest food and beverage contract at Adolfo Suárez Madrid-Barajas airport equal to more than $1 billion in revenue over the eight-year agreement. The contract consists of 35 restaurants located throughout all the terminals including the food courts and the majority of the airport’s burger venues, coffee shops and breweries.
Areas will invest an estimated $16 million to totally renew all the locations with a combination of celebrated international brands and local concepts designed exclusively for Madrid airport. Approximately 25% of the new brand portfolio is familiar in airports, both international (such as Burger King, Starbucks, Paul or La Place), and national (such as Rodilla, SantaGloria and Pura Brasa). Notably, 75% of the brands are totally new concepts for Madrid airport travelers, with breweries and culinary concepts from Madrid (La Barra de la Bientirada, La Ancha by chef Nino Redruello, Viandas, El Bareto, Le Coq, Churros Emilita or); healthy and alternative concepts (Flax&Kale, Aloha Poke, Chia and Chök); ethnic proposals (Udon, Rossopomodoro Tacos Don Manolito and VyTA); and a selection of the company's best proprietary brands (StrEAT, Deli&Cia and Farine).
The refurbishing process will begin in phases, starting in May of this year and until June 2024, to minimally impact traveler service. The program will incorporate technology and digital solutions to improve the guest experience, as well as integrate sustainability processes such as minimizing the use of plastic and reducing food waste.
According to Óscar Vela, Areas CEO: "Being awarded the Adolfo Suárez Madrid-Barajas airport tender again strengthens our position as a world leader in the food and beverage travel industry. We want to make Madrid airport our best commercial showcase and a benchmark for travel catering in the world.”