Located on Concourse D in the center spine area, the store opened on February 1, 2023 and is currently outperforming original projections. Sales are expected to continue strong as the store assortment stays fresh and current with each season. “We are very excited about this partnership with Vera Bradley,” says Linda Tolleson, Director of Retail. “The beauty of this partnership is that there are no markdowns, the vendor takes the product back as needed.” This allows for frequent turnover of product and eliminates the burden of overstocks and aged inventory.
“The store looks amazing. It is very bright and well-lit,” says Jameel Shakir, General Manager at ATL. “The team did a remarkable job putting the store together for opening. Customers and employees are excited about Vera Bradley. The store receives a lot of attention and stops traffic going down the concourse. With fresh merchandise coming in frequently, there are often new options to browse and choose from,” notes Jameel.
A special shoutout to Sales Associate Michele Staton who is said to be selling everything in the store except the lightbulbs!