Executive Committee

Sergio Rodríguez, Chief Executive Officer

Beginning in 2017, Sergio Rodríguez is CEO in the United States. He previously was COO of the company. His leadership philosophy can be summed up as "Business Review, Share Down, and Focus." He applies this philosophy while overseeing operations in 11 international airports nationwide and 9 service plazas along two major U.S. highways. He leads a team of experts that continues to drive and produce a fresh and exciting experience that exceeds its guests’ expectations.

Sergio Rodriguez, Chief Executive Officer

Bill Casey, Chief Operating Officer

As COO, Bill Casey is responsible for the operations of over 150 concepts in 11 international airports and 9 travel plazas along two major U.S. highways. His extensive industry experience ensure the proper support organization is in place for operational excellence.

Bill Casey, Chief Operating Officer

Jaime Barbanoj, Vice President of Concepts & Standards

Jaime Barbanoj leads all 5 technical departments in Areas USA which set the standard for excellence: Purchasing, Culinary Concept Development, Marketing & Communications, Construction, and Guest Services & Training. These support organizational growth, product diversity, and sustainability for both food & beverage and retail concepts. He oversees the creation of concepts from initial design and offering through construction to training the staff.  He also manages strategic logistic partnerships.

Jaime Barbanoj, VP of Concepts & Standards

Alberto Serratos, Vice President of Finance

Alberto Serratos is responsible for over 240 million dollars of revenue generated across the Company.  He leads the Finance, Accounting, and Treasury departments, as well as Loss Prevention and Information Technology. Alberto's focus is on supplying support for operations as well as providing reliable financial information for the Company to its shareholders.

Alberto Serratos, VP of Finance

Bettina Romañat, Vice President of Human Resources

Bettina Romañat is responsible for designing, implementing, and managing all HR processes and procedures. She oversees all company employee recruitment, and manages the professional development program. She is a critical contributor to the negotiation of union contracts, and contributes to preparation of RFPs as it relates to HR.

Bettina Romanat, Executive Director Human Resources

Vanessa Peñaranda, Vice President of Corporate and Legal Affairs

Vanessa Peñaranda is responsible for leading strategic and tactical legal initiatives. She is directly involved in complex business transactions and negotiating critical contracts. She advises on company strategies and their implementation.

Vanessa Peneranda, Executive Director Corporate Legal Affairs