Areas USA Announces Partnership with Starbucks
Areas USA, Inc., a leading provider of food & beverage and retail services in the travel industry, is thrilled to announce it has entered into a licensing partnership with Starbucks. Customers have long thought of Starbucks as their third place — the place between home and work where they can find comfort, familiarity and sip their favorite handcrafted beverage. The Seattle-based company has continuously outdone the competition when it comes to their specialty coffee expertise, providing everything the guest wants from a coffee shop while delivering the Starbucks Experience in a fast-paced environment.
“We are thrilled to be entering this exciting partnership with Starbucks,” said Carlos Bernal, CEO of Areas USA. “We are both equally committed to providing a unique experience that exceeds the expectations of our customers.”
This agreement supports an already successful international partnership and aligns with Areas’ US growth strategy. Being able to offer Starbucks, the top global name in coffee, in addition to our portfolio of award winning brands, is what ensures that Areas is able to cater to every customers’ needs.
Areas currently operates in the busiest airports in the country, and operates travel plazas on major highways. The roll out plan is to provide the Starbucks experience at airports and in turnpike plazas across the US with an experience that is customer centric, innovative, and representative of the Starbucks brand.
“We know customers demand retailers innovate and work to meet their needs. Our partnership with Areas will allow us to expand our footprint and reach more customers across U.S. airports, » said Henry Klein, Starbucks senior national account executive. “We will also bring new innovations to the market and elevate the overall Starbucks Experience for partners and customers. This includes new store concepts and digital capabilities that meet our customers where they are in their particular travel journey.”